Posts Tagged ‘Advertising’

A Model Affair

Model Thunderbird cars from the 50s & 60s


Guess I was too busy sniffing the “Airfix” glue and building B-29 SuperFortresses, Hawker Hurricanes and Typhoons, as well as the odd Spitifre, to notice all the cool Tbird model kits available back in my youth.

I really like some of the earlier box art illustrations, particularly the 1958 ‘Four-Way Customizing Kit’ above. Love the 62 kit with the blue night-time scene, although not quite sure what the guy beside his ’62 is up to!

Tracy likes the clean-cut employee in the photo above. So wholesome.


Hassles of the Hardtop Roof

Replacing the hardtop roof
Hardtop removal the easy way

Compare the above 2 images. What’s wrong with the second picture?

Anyone out there with a TBird with a removable hardtop will be able to relate to the misleading advertising (or creative licence) of the illustration above.

See the ease with which these 2 be-suited gents can remove the roof, smilingly? As Tracy will attest, the fibreglass shell roof is no featherweight. And after tears were shed (OK, that was me), we decided to agree to leave it to the wonders of engineering to remove and replace the roof.

So I ordered the original Spare Part roof pulley to do the work. In due course, the pulley arrived from Larry’s Tbirds in U.S. After further due course, and due indolence, it was attached to the garage roof.

Problem is, my garage doesn’t exactly feature Cathedral ceilings. So the process of removal involves: removing car cover, reversing the car with pinpoint accuracy, detaching the aerial, attaching the pulley straps, winching the roof, driving the car forward, replacing the aerial, and eventually driving to destination.

To replace the roof, perform the above in reverse order. Or consider the guidance of the ad: “the hardtop can be leaned against the garage door for months!”. Unless you need to use the garage door on a daily basis… in which case whingeing and winching go hand-in-hand.

The Wonders of Advertising

Turquoise Tbird with equestrians

Swimming Pool with Square Bird

The 50s and 60s represent the pinnacle of aspirational advertising, the reassurance of “you’ve-earned-it” rewards, and a better-looking version of yourself driving a wondrous new Thunderbird…

Elegantly coiffed ladies in acres of chiffon alight from Tbird convertibles outside the country club, houndstooth-checked equestrians admire the latest-release model, and jet fighters race alongside a stylish gent in his new ’59…

Then there’s the copywriting: “A Thunderbird is a promise”, “Your ‘someday’ car could be yours tomorrow”, and “That special excitement is waiting for you now”.

Where’s the dream in a Hyundai Getz or a fuel-efficient Ford Focus?