The 50s and 60s represent the pinnacle of aspirational advertising, the reassurance of “you’ve-earned-it” rewards, and a better-looking version of yourself driving a wondrous new Thunderbird…
Elegantly coiffed ladies in acres of chiffon alight from Tbird convertibles outside the country club, houndstooth-checked equestrians admire the latest-release model, and jet fighters race alongside a stylish gent in his new ’59…
Then there’s the copywriting: “A Thunderbird is a promise”, “Your ‘someday’ car could be yours tomorrow”, and “That special excitement is waiting for you now”.
Where’s the dream in a Hyundai Getz or a fuel-efficient Ford Focus?
